Yaron has designed products and built companies that have empowered millions of people to create, consume, distribute and monetize digital media. Pando is his latest and greatest baby. Yaron started Pando out of his NYC apartment in the Summer of 2004 and is currently driving the company's business, product and marketing strategy.
Here's what got him here ...
After being fired from his first "real" job for being "too creative", Yaron dove headfirst into 1995 Internet startup mania as one of the founding employees at Register.com. He was the one-man marketing department at what would become the Internet's first and most popular independent registrar. His passion for new-media and the Internet lead him next to “push technology” pioneer BackWeb Technologies. As director of product management, Yaron designed and launched the most widely used push applications in history, with over 30 million installations worldwide.
After leaving BackWeb to enlist in the Israeli army and absorb the Mediterranean, Yaron joined Zend Technologies, the creators of PHP, as their VP of Marketing in Tel Aviv. Yaron re-branded the company and launched its widely successful development tools. Yaron then returned to the big apple to co-found DeskSite and manifest his vision of the Internet's first video-ad supported "PCTV Network". Today over a million viewers are enjoying exclusive full-screen desktop video from leading artists such as Eminem and 50 Cent via a DeskSite TV channel.
Realizing the inherent limitations of client/server-based rich media distribution, Yaron set out to create a commercially viable and user friendly p2p-powered media distribution platform. Yaron co-founded Pando Networks with Laird Popkin and Robert Levitan in July of 2004.
Yaron demo's Pando on the ScobleShow:
Check out Yaron's blog here
Yaron is also the founder of NY Video 2.0, a 800-member industry group made up of NY-based Broadband Video startups, media companies, content producers, advertisers and investors.